Hoppa till innehåll
hero1
En/

Growth and Marketing Strategy

There are major competitive advantages to be gained by understanding how brand, sustainability and growth interact at a strategic level. IHM Growth & Marketing Strategy provides you with the skills to establish the right approach and scope in the work required to create a cohesive, consistent marketing strategy, while giving you a good general perspective on brand development, value proposition, service design and product development.

AdobeStock_341015612.jpeg

BRAND AND GROWTH IN INTERACTION

In the Growth & Marketing Strategy course, you place your skills in brand development, product development and service development at the forefront of the market. This is your opportunity to understand how to build a marketing strategy from the ground up that creates both growth and sustainability over time.

RESULTS AFTER THE EDUCATION

  • You can develop and implement an effective marketing strategy based on the company's business challenge
  • You can assess the feasibility of the marketing strategy taking into account business benefit and business risk
  • You have a holistic perspective on brand development, value proposition, service design and product development
  • You can analyze, assess and manage the complex issues and situations that arise in the work with a market strategy - within both B2C and B2B
  • You are one step closer to a Marketing Economist DIHM degree

SUSTAINABLE ORIENTATION ✅

Customers, staff and partners today demand that companies and their brands reflect sustainable values ​​and have clear and transparent processes around their sustainability work. In the education, we therefore place great emphasis on knowledge development within various sustainability aspects of market work, in both specific course elements and overall pedagogy.

The programme modules

Growth and Marketing Strategy comprises three sub-qualifications:

Module 1 - Current situation in the product category and prerequisites for growth

Module 2 - Design of the marketing strategy

Module 3 - Determining the approach in the marketing strategy for a product category

Module 1: Current situation in the product category and prerequisites for growth

In this sub-qualification, you will learn how, based on the company's business challenges, you assess the strengths and weaknesses of the brand and the product/service range offered under the brand's name. You will also learn to identify and assess the competitive and environmental factors that characterize the growth phase that characterizes the market at the moment. Your observations and conclusions then become the starting point for choosing the direction of the market strategy.

  • Business strategy and market strategy
  • Brand strategy
  • Intellectual property rights and the brand
  • The focus on the company's product development/service development
  • The current situation and choice of focus on the market strategy

Module 2: Design of the marketing strategy

In this part of the program, you will develop your ability to design the brand and the range offered under its name, based on different conditions in the business.

You will encounter practical contexts where you must be able to master variations in customer requirements and needs as well as competition and changes in the environment. When implementing a market strategy, you are faced with various goals and conflicts of interest, and in your role as market and product manager, you must be able to handle these.

  • Brand development
  • Development & design of the value proposition
  • Go to market
  • Methods for analysis and evaluation as well as measures for follow-up
  • Evaluate the business benefit and risk of the marketing strategy

Module 3: Determining the approach in the marketing strategy for a product categor

n this final part of the training, together with a group of participants, you will have the opportunity to explore the company's business challenge and, based on your observations, determine the direction of the market strategy. The project work is carried out for an external client.

  • Analyze and assess the current situation
  • Identify and specify the business challenge
  • Evaluate market strategic action options
  • Recommend focus on the market strategy
  • Critical review of selected models and working methods

Please contact us if you have any questions

Apply to the next start

Please go to the Swedish page

Fee

Education fee: 64 900 SEK*
Registration fee 2,500 SEK*
Literature included

*In the case of private financing , the price includes VAT, in the case of corporate financing, VAT is added

Please contact us

We will guide you

Make an appointment in the calendar when it suits you