marknadsekonom DIHM

A DEGREE FOR PROFESSIONALS

Marketing economist DIHM is an internationally valid degree at university level for those who have or are about to enter a position of commercial responsibility.

In order for you to have practical use of the knowledge you learn, the courses in the DIHM package are anchored to your and the other participants' business operations. It is important mainly for two reasons:

• You get a uniquely adapted education shaped according to your goals and experiences
• You get a relevant degree that has a direct connection to reality

RESULTS AFTER GRADUATION

• You have advanced knowledge in business development and can make 
  commercially sustainable business decisions
• You can lead internal and external business development projects
• You have insight into the connection between finance, marketing, organization and leadership
• You have an internationally valid qualification at university level (SeQF level 6)
• Show more profitable results.
• You can analyze a business challenge and start a relevant business development project that meets the need
• You can assess the feasibility of a business development project in terms of business benefit and risk
• You can critically review work methods and information gathering in business development projects based on relevant, social, ethical and scientific aspects.
• You can explain action options in dialogue with decision-makers and stakeholders (also in international contexts)
• You know the relevant laws and are familiar with current research in business development

CHOOSE ORIENTATION

To graduate as a Marketing Economist, you study four six-month semesters. With a general education program and two optional specialized programs, you strengthen your and your company's competitiveness in the field you find most interesting.

The study time is around 6 hours a week, usually 13.00 - 19.00 one day a week. In addition, there are studies and exercises in addition to the lessons. You choose yourself whether you want to study at your IHM location or digitally based.

In total, the degree comprises at least 13 sub-qualifications which are distributed within the various educational programmes.

SEMESTER 1: START WITH BUSINESS MANAGEMENT

The basis for making the right business choice is insight into what customers want and what creates profitability. We want to give you that security if you have or are about to enter a position of commercial responsibility.

Therefore, we begin with Business Management, which provides a basic understanding of what is included in a profitable business operation.

Read more about Business Management here

SEMESTER 2-3: CHOOSE A SPECIALIZATION

After Business Management, you deepen and specialize your knowledge with two optional courses during the second and third semester. Choose from these:

• Business Finance
• Growth and Marketing Strategy
• Sales and Marketing Management
• Projekt Management
• Operational Management

TERM 4: FINISH WITH STRATEGIC BUSINESS DEVELOPMENT

In the last semester, you train in methodically running business development projects around new or existing business opportunities in your business.

The business development project is the decisive test of your skills in professional business development.

Read more about Strategic Business Development here

Your educational choices for semesters 2 and 3, as well as when and how you want to complete your further studies, are planned in close dialogue with our advisors after your first semester.