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Strategy, efficiency, technology, financial acumen, advertising – it all matters. It all contributes to business success, but nothing beats the power of the “The Connection Principle.”
Take a break and go on a trip with me to the beach to discover why it’s the best kept secret!
Imagine you are on beautiful Anna Maria Island off the west coast of Florida. You take a break from the sun and make your way up Bridge Street, the island's retail main street. You stroll past several stores that feature the expected beach tee shirts and souvenirs and then you come across… This hand-painted sign:
OUR SHOP IS OPEN JUST FOR YOU!Curious? Hard to resist? Put a smile on your face? Perhaps you’ve learned something about who is inside before your hand even touches the doorknob?
Business and retail basics insist that we get customers in the door any way that we can. And, there are many ways to accomplish this – for example a large banner that says "50% Off Tod...